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KMID : 0869520070130010031
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Journal of East-West Nirsing Research
2007 Volume.13 No. 1 p.31 ~ p.39
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The Influence of Internal Marketing Factors on Organizational Citizenship Behavior of Nurses - Mediation Effect of Job Satisfaction -
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Chang Kyung-hwa
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Abstract
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Purpose: This study was to identify the influence of internal marketing factors on organizational citizenship behavior of nurses based on the mediate variable of job satisfaction.
Method: Structured questionnaires were used with a convenience sample of 267 subjects working at 2 hospitals which have more than 500beds. The data were analyzed using descriptive statistics, ANOVA, Scheffe test, Pearson’s correlation and multiple regression.
Result: Empowerment(= .395) and compensation(= -.232) among the internal marketing factors had significant influences on organizational citizenship behaviors. However, job satisfaction(= .266) showed a mediate variable between compensation and organizational citizenship behaviors.
Conclusion: This result indicates that empowerment and job satisfaction are important factors in predicting organizational citizenship behavior of nurses in hospitals. Thus it would be necessary to include this two factors in inhencing production of a nursing unit.
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KEYWORD
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Internal marketing, Job satisfaction, Organizational citizenship behavior
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